Color

#97504e

#97504e
hex#97504e
rgbrgb(151, 80, 78)
hslhsl(2, 32%, 45%)
oklchoklch(0.516 0.095 22.6)
Closest name: Annatto (#8c5341)Relative luminance 0.1287

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4e9597

#974e70 · #97754e

#4e9750 · #504e97

Split-complementary

Open in tool →

#4e9775 · #4e7097

#70974e · #4e9597 · #754e97

Contrast

#97504e as textRatioAAAA largeAAAFix
Aaon white
5.88:1passpassfail
  • AAA: use #834644 as the text (7.18:1)
Aaon black
3.57:1failpassfail
  • AA: use #ac605d as the text (4.59:1)
  • AAA: use #c18886 as the text (7.13:1)
  • AA: or shift the background to #e3e3e3 (4.58:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #97504e as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#97504e reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #97504e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #97504e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/97504e-c4a29c-62cb9c-2d261f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md