#97754e as text	Ratio	AA	AA large	AAA	Fix
Aaon white	4.23:1	fail	pass	fail	AA: use #91704b as the text (4.54:1) AAA: use #6c5337 as the text (7.17:1) AA: or shift the background to #0f0f0f (4.54:1)
Aaon black	4.97:1	pass	pass	fail	AAA: use #b3916b as the text (7.18:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #97754e as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

141414 8c8680 9c7a4a f6f4f0

Atelier

Open in tool →

Black on bone with a whisper of gold: the runway default that lets garments carry the color.

Elegant Minimal LuxuryFashion

Fonts for this mood

#97754e reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

Warm fonts →Editorial fonts →Elegant fonts →

mcpConnect your agent — build around #97754e

live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp

claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp

try this prompt

›analyze #97754e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/97754e-c4b69c-62c5cb-2d2d1f-f1eae9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md