Color
#97304f
#97304frgb(151, 48, 79)hsl(342, 52%, 39%)oklch(0.47 0.139 5.9)Colors that go with #97304f
Teal, Champagne and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Teal #008080
complementaryshippedTeal sits directly opposite #97304f on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Champagne #f7e7ce
shipped4 real palettes, including Woodsmoke and Darkroom put Champagne beside #97304f, as the text colour against it.
Crimson #dc143c
shippedCrimson is paired with #97304f in 4 real palettes, including State Farm's brand system and Nintendo's brand system, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #97304f: 8 real palettes, including State Farm's brand system and Chase's brand system, as the accent.
Goldenrod #daa520
shippedGoldenrod shows up next to #97304f in 4 real palettes, including Fireside and Candlelight, as the accent.
Slate Gray #708090
shipped4 real palettes, including Typewriter and Newsprint put Slate Gray beside #97304f, as the supporting colour.
Sea Green #2e8b57
split-complementshippedSea Green is a split-complement of #97304f: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #97304f: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Real palettes that use #97304f
Tints & shades
Harmonies
Contrast
| #97304f as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 7.36:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.85:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #97304f as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#97304f reads as warm. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #97304f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/97304f-c49ca3-62cb79-2d211f-f1e9ef?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md