#973030 as text	Ratio	AA	AA large	AAA	Fix
Aaon white	7.55:1	pass	pass	pass	Passes AAA — no fix needed.
Aaon black	2.78:1	fail	fail	fail	AA: use #c74d4d as the text (4.6:1) AAA: use #d77f7f as the text (7.23:1) AA: or shift the background to #c9c9c9 (4.56:1) AAA: or shift the background to #f7f7f7 (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #973030 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#973030 reads as warm. The font library is tagged with the same vocabulary:

Warm fonts →

mcpConnect your agent — build around #973030

live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp

claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp

try this prompt

›analyze #973030 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/973030-c4a19c-62cb98-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md