Color

#7c2727

#7c2727
hex#7c2727
rgbrgb(124, 39, 39)
hslhsl(0, 52%, 32%)
oklchoklch(0.403 0.118 24.1)
Closest name: Blackened Sun (#77150e)Relative luminance 0.0588

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#277c7c

#7c2752 · #7c5227

#277c27 · #27277c

Split-complementary

Open in tool →

#277c52 · #27527c

#527c27 · #277c7c · #52277c

Contrast

#7c2727 as textRatioAAAA largeAAAFix
Aaon white
9.65:1passpasspassPasses AAA — no fix needed.
Aaon black
2.18:1failfailfail
  • AA: use #c74d4d as the text (4.6:1)
  • AAA: use #d77f7f as the text (7.23:1)
  • AA: or shift the background to #b3b3b3 (4.6:1)
  • AAA: or shift the background to #dedede (7.17:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7c2727 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7c2727 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7c2727
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7c2727 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7c2727-c4a19c-62cb98-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md