Color

#968f40

#968f40
hex#968f40
rgbrgb(150, 143, 64)
hslhsl(55, 40%, 42%)
oklchoklch(0.64 0.101 104.2)
Closest name: Amazon Queen (#948f54)Relative luminance 0.265

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#404796

#966440 · #729640

#40968f · #8f4096

Split-complementary

Open in tool →

#407296 · #644096

#409664 · #404796 · #964072

Contrast

#968f40 as textRatioAAAA largeAAAFix
Aaon white
3.33:1failpassfail
  • AA: use #7d7736 as the text (4.6:1)
  • AAA: use #5d5828 as the text (7.26:1)
  • AA: or shift the background to #262626 (4.54:1)
Aaon black
6.3:1passpassfail
  • AAA: use #a19945 as the text (7.16:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #968f40 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#968f40 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #968f40
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #968f40 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/968f40-bdbea2-4ea0df-282d1f-f1ede9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md