Color
#40968f
#40968frgb(64, 150, 143)hsl(175, 40%, 42%)oklch(0.619 0.083 188)Colors that go with #40968f
Charcoal, Copper and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #40968f: softer than #000 and cool enough to feel like part of the same palette.
Copper #b87333
triadicshippedCopper completes a triad with #40968f — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Crimson #dc143c
shippedCrimson is paired with #40968f in 8 real palettes, including Diner and Redfin's brand system, as the lead colour — a combination designers have actually shipped, not a computed rotation.
Denim #1560bd
shippedDenim is paired with #40968f in 10 real palettes, including Peacock and Intel's brand system, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Goldenrod #daa520
shippedGoldenrod is paired with #40968f in 5 real palettes, including Noir Beauty and Ledger Dark, as the lead colour — a combination designers have actually shipped, not a computed rotation.
Midnight Blue #191970
shippedMidnight Blue is paired with #40968f in 9 real palettes, including Tide Pool and Ford's brand system, as the text colour against it — a combination designers have actually shipped, not a computed rotation.
Orange #ffa500
shippedOrange is paired with #40968f in 4 real palettes, including Campus and Gopro's brand system, as the accent — a combination designers have actually shipped, not a computed rotation.
Peru #cd853f
shippedPeru is paired with #40968f in 4 real palettes, including Estate and Paper & Pine, as the lead colour — a combination designers have actually shipped, not a computed rotation.
Tints & shades
Harmonies
Contrast
| #40968f as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.51:1 | fail | pass | fail | |
Aaon black | 5.98:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #40968f as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #40968f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/40968f-a2bdbe-d4599f-1f282d-e9f1ed?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md