Color
#968d4a
#968d4argb(150, 141, 74)hsl(53, 34%, 44%)oklch(0.636 0.089 101.7)Colors that go with #968d4a
Charcoal, Medium Purple and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #968d4a: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Medium Purple #9370db
complementaryshippedMedium Purple sits directly opposite #968d4a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Champagne #f7e7ce
shipped5 real palettes, including Coffee Bar and Bramble put Champagne beside #968d4a, as that palette's text colour.
Dark Olive Green #556b2f
shippedDark Olive Green shows up next to #968d4a in 6 real palettes, including Cider and Clay & Linen, as the accent.
Denim #1560bd
shippedDesigners have shipped Denim with #968d4a: 7 real palettes, including Guinness's brand system and Dusk, as the accent.
Dodger Blue #1e90ff
shippedDesigners have shipped Dodger Blue with #968d4a: 5 real palettes, including Spline's brand system and Studio Grey, as the lead colour.
Hunter Green #355e3b
shippedHunter Green is paired with #968d4a in 6 real palettes, including Rolex's brand system and Darkroom, as the lead colour.
Royal Blue #4169e1
shippedRoyal Blue is paired with #968d4a in 4 real palettes, including Guinness's brand system and Chevrolet's brand system, as the supporting colour.
Real palettes that use #968d4a
Tints & shades
Harmonies
Contrast
| #968d4a as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.38:1 | fail | pass | fail | |
Aaon black | 6.21:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #968d4a as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#968d4a reads as warm, muted, editorial. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #968d4a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/968d4a-c4c49c-4ea5df-292d1f-f1ece9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md