Color

#968d2c

#968d2c
hex#968d2c
rgbrgb(150, 141, 44)
hslhsl(55, 55%, 38%)
oklchoklch(0.633 0.116 104)
Closest name: Captain Kirk (#9b870c)Relative luminance 0.2572

Colors that go with #968d2c

Charcoal, Dodger Blue and Cadet Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #968d2c

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#2c3496

#96582c · #6a962c

#2c968d · #8d2c96

Split-complementary

Open in tool →

#2c6a96 · #582c96

#2c9658 · #2c3496 · #962c6a

Contrast

#968d2c as textRatioAAAA largeAAAFix
Aaon white
3.42:1failpassfail
  • AA: use #7e7725 as the text (4.61:1)
  • AAA: use #5f591c as the text (7.16:1)
  • AA: or shift the background to #242424 (4.54:1)
Aaon black
6.14:1passpassfail
  • AAA: use #a2982f as the text (7.07:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #968d2c as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#968d2c reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #968d2c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #968d2c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/968d2c-bdbea2-4ea0df-282d1f-f1ede9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md