Color

#968c54

#968c54
hex#968c54
rgbrgb(150, 140, 84)
hslhsl(51, 28%, 46%)
oklchoklch(0.636 0.077 99.4)
Closest name: Amazon Queen (#948f54)Relative luminance 0.2588

Colors that go with #968c54

Charcoal, Medium Purple and Blush Pink lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #968c54

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#545e96

#966b54 · #7f9654

#54968c · #8c5496

Split-complementary

Open in tool →

#547f96 · #6b5496

#54966b · #545e96 · #96547f

Contrast

#968c54 as textRatioAAAA largeAAAFix
Aaon white
3.4:1failpassfail
  • AA: use #7f7748 as the text (4.53:1)
  • AAA: use #5f5835 as the text (7.16:1)
  • AA: or shift the background to #242424 (4.57:1)
Aaon black
6.18:1passpassfail
  • AAA: use #a3985c as the text (7.2:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #968c54 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#968c54 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #968c54
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #968c54 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/968c54-c4c29c-4eaadf-292d1f-f1ece9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md