Color

#968b0d

#968b0d
hex#968b0d
rgbrgb(150, 139, 13)
hslhsl(55, 84%, 32%)
oklchoklch(0.627 0.129 103.7)
Closest name: Captain Kirk (#9b870c)Relative luminance 0.2498

Colors that go with #968b0d

Charcoal, Champagne and Dark Olive Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #968b0d

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0d1896

#96460d · #5d960d

#0d968b · #8b0d96

Split-complementary

Open in tool →

#0d5d96 · #460d96

#0d9646 · #0d1896 · #960d5d

Contrast

#968b0d as textRatioAAAA largeAAAFix
Aaon white
3.5:1failpassfail
  • AA: use #7f750b as the text (4.72:1)
  • AAA: use #5e5708 as the text (7.39:1)
  • AA: or shift the background to #212121 (4.6:1)
Aaon black
6:1passpassfail
  • AAA: use #a4980e as the text (7.08:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #968b0d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#968b0d reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #968b0d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #968b0d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/968b0d-bdbea2-4ea0df-282d1f-f1ede9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md