Color
#968940
#968940rgb(150, 137, 64)hsl(51, 40%, 42%)oklch(0.626 0.095 99.4)Colors that go with #968940
Charcoal, Medium Purple and Cadet Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #968940: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Medium Purple #9370db
complementaryshippedMedium Purple sits directly opposite #968940 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Cadet Blue #5f9ea0
triadicshippedCadet Blue completes a triad with #968940 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Champagne #f7e7ce
shipped5 real palettes, including Bramble and Coffee Bar put Champagne beside #968940, as that palette's text colour.
Dark Olive Green #556b2f
shippedDark Olive Green shows up next to #968940 in 5 real palettes, including Cider and Clay & Linen, as the accent.
Denim #1560bd
shippedDesigners have shipped Denim with #968940: 7 real palettes, including Guinness's brand system and Dusk, as the accent.
Dodger Blue #1e90ff
shippedDesigners have shipped Dodger Blue with #968940: 5 real palettes, including Spline's brand system and Opensea's brand system, as the lead colour.
Hunter Green #355e3b
shippedHunter Green is paired with #968940 in 5 real palettes, including Rolex's brand system and Bookshop, as the lead colour.
Real palettes that use #968940
Tints & shades
Harmonies
Contrast
| #968940 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.53:1 | fail | pass | fail | |
Aaon black | 5.95:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #968940 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#968940 reads as warm. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #968940 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/968940-c4c29c-4eaadf-292d1f-f1ece9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md