Color

#96840d

#96840d
hex#96840d
rgbrgb(150, 132, 13)
hslhsl(52, 84%, 32%)
oklchoklch(0.611 0.124 99.3)
Closest name: Captain Kirk (#9b870c)Relative luminance 0.2302

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0d1f96

#963f0d · #64960d

#0d9684 · #840d96

Split-complementary

Open in tool →

#0d6496 · #3f0d96

#0d963f · #0d1f96 · #960d64

Contrast

#96840d as textRatioAAAA largeAAAFix
Aaon white
3.75:1failpassfail
  • AA: use #83730b as the text (4.75:1)
  • AAA: use #635709 as the text (7.25:1)
  • AA: or shift the background to #1c1c1c (4.55:1)
Aaon black
5.6:1passpassfail
  • AAA: use #ae980f as the text (7.3:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #96840d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#96840d reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #96840d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #96840d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/96840d-c4c39c-4ea7df-292d1f-f1ece9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md