Atelier
Open in tool →Black on bone with a whisper of gold: the runway default that lets garments carry the color.
Color
#96754a
#96754a
hex
#96754argb
rgb(150, 117, 74)hsl
hsl(34, 34%, 44%)oklch
oklch(0.585 0.072 73)Closest name: Capers (#897a3e)Relative luminance 0.197
Colors that go with #96754a
Charcoal, Champagne and Dark Olive Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #96754a: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Champagne #f7e7ce
shipped5 real palettes, including Bramble and Woodsmoke put Champagne beside #96754a, as that palette's text colour.
Dark Olive Green #556b2f
shippedDark Olive Green shows up next to #96754a in 4 real palettes, including Clay & Linen and Cider, as the accent.
Denim #1560bd
shippedDesigners have shipped Denim with #96754a: 8 real palettes, including Dyson's brand system and Dusk, as the accent.
Dodger Blue #1e90ff
shippedDesigners have shipped Dodger Blue with #96754a: 5 real palettes, including Notion's brand system and Studio Grey, as the accent.
Hunter Green #355e3b
shippedHunter Green is paired with #96754a in 4 real palettes, including Bookshop and Rolex's brand system, as the accent.
Peru #cd853f
shipped4 real palettes, including Woodsmoke and Coffee Bar put Peru beside #96754a, as the lead colour.
Steel Blue #4682b4
complementarySteel Blue sits directly opposite #96754a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Tints & shades
Harmonies
Contrast
| #96754a as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 4.25:1 | fail | pass | fail | |
Aaon black | 4.94:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #96754a as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Fonts for this mood
#96754a reads as warm, muted, editorial. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #96754a
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #96754a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/96754a-c4b79c-62c2cb-2d2d1f-f1eae9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md