Color

#962764

#962764
hex#962764
rgbrgb(150, 39, 100)
hslhsl(327, 59%, 37%)
oklchoklch(0.467 0.158 351.3)
Closest name: Berry (#990f4b)Relative luminance 0.0886

Colors that go with #962764

Crimson, Denim and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#279659

#902796 · #96272c

#649627 · #276496

Split-complementary

Open in tool →

#2c9627 · #279690

#969027 · #279659 · #272c96

Contrast

#962764 as textRatioAAAA largeAAAFix
Aaon white
7.58:1passpasspassPasses AAA — no fix needed.
Aaon black
2.77:1failfailfail
  • AA: use #cd3c8c as the text (4.62:1)
  • AAA: use #db75ad as the text (7.16:1)
  • AA: or shift the background to #c9c9c9 (4.58:1)
  • AAA: or shift the background to #f7f7f7 (7.07:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #962764 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#962764 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #962764
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #962764 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/962764-c19fae-66cb62-2d1f21-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md