Color

#962744

#962744
hex#962744
rgbrgb(150, 39, 68)
hslhsl(344, 59%, 37%)
oklchoklch(0.456 0.147 9.9)
Closest name: Berry (#990f4b)Relative luminance 0.0835

Colors that go with #962744

Teal, Champagne and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#279678

#96277c · #964127

#449627 · #274496

Split-complementary

Open in tool →

#279641 · #277c96

#7c9627 · #279678 · #412796

Contrast

#962744 as textRatioAAAA largeAAAFix
Aaon white
7.86:1passpasspassPasses AAA — no fix needed.
Aaon black
2.67:1failfailfail
  • AA: use #ce4066 as the text (4.55:1)
  • AAA: use #dc7994 as the text (7.21:1)
  • AA: or shift the background to #c4c4c4 (4.51:1)
  • AAA: or shift the background to #f2f2f2 (7.02:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #962744 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#962744 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #962744
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #962744 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/962744-c49ca2-62cb7c-2d221f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md