Color
#96174e
#96174ergb(150, 23, 78)hsl(334, 73%, 34%)oklch(0.446 0.164 1.4)Colors that go with #96174e
Teal, Denim and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Teal #008080
complementaryshippedTeal sits directly opposite #96174e on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Denim #1560bd
shippedDesigners have shipped Denim with #96174e: 8 real palettes, including State Farm's brand system and Chase's brand system, as the accent.
Taupe #483c32
shippedTaupe is paired with #96174e in 12 real palettes, including Chipotle's brand system and Typewriter, as the supporting colour.
Champagne #f7e7ce
shipped3 real palettes, including Bramble and Woodsmoke put Champagne beside #96174e, as the text colour against it.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #96174e: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Copper #b87333
shippedDesigners have shipped Copper with #96174e: 3 real palettes, including Chipotle's brand system and Bramble, as the accent.
Crimson #dc143c
shippedCrimson is paired with #96174e in 3 real palettes, including State Farm's brand system and Lenovo's brand system, as the lead colour.
Hunter Green #355e3b
shippedHunter Green is paired with #96174e in 3 real palettes, including Fireside and Bookshop, as the supporting colour.
Real palettes that use #96174e
Tints & shades
Harmonies
Contrast
| #96174e as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 8.3:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.53:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #96174e as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#96174e reads as warm, vivid, playful. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #96174e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/96174e-c49ca9-62cb6b-2d1f1f-f1e9f0?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md