Color

#962017

#962017
hex#962017
rgbrgb(150, 32, 23)
hslhsl(4, 73%, 34%)
oklchoklch(0.442 0.155 29.3)
Closest name: Antique Port Wine (#98211a)Relative luminance 0.0758

Colors that go with #962017

Teal, Champagne and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#178e96

#96174e · #965f17

#179620 · #201796

Split-complementary

Open in tool →

#17965f · #174e96

#4e9617 · #178e96 · #5f1796

Contrast

#962017 as textRatioAAAA largeAAAFix
Aaon white
8.35:1passpasspassPasses AAA — no fix needed.
Aaon black
2.52:1failfailfail
  • AA: use #dd2f22 as the text (4.5:1)
  • AAA: use #e8766d as the text (7.24:1)
  • AA: or shift the background to #bfbfbf (4.54:1)
  • AAA: or shift the background to #ebebeb (7:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #962017 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#962017 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #962017
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #962017 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/962017-c4a39c-62cb9f-2d261f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md