Color

#90235b

#90235b
hex#90235b
rgbrgb(144, 35, 91)
hslhsl(329, 61%, 35%)
oklchoklch(0.449 0.153 353.8)
Closest name: Berry (#990f4b)Relative luminance 0.0789

Colors that go with #90235b

Crimson, Teal and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#239057

#8e2390 · #902325

#5b9023 · #235b90

Split-complementary

Open in tool →

#259023 · #23908e

#908e23 · #239057 · #232590

Contrast

#90235b as textRatioAAAA largeAAAFix
Aaon white
8.15:1passpasspassPasses AAA — no fix needed.
Aaon black
2.58:1failfailfail
  • AA: use #cf3a87 as the text (4.61:1)
  • AAA: use #dd73aa as the text (7.11:1)
  • AA: or shift the background to #c2c2c2 (4.57:1)
  • AAA: or shift the background to #f0f0f0 (7.15:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #90235b as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#90235b reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #90235b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #90235b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/90235b-c49cac-62cb62-2d1f21-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md