# #90235b

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#90235b`
- RGB: rgb(144, 35, 91)
- HSL: hsl(329, 61%, 35%)
- OKLCH: oklch(0.449 0.153 353.8)
- Relative luminance: 0.0789
- Nearest named color: Berry (#990f4b, Δ 3.185) — https://brandsweets.com/colors/berry
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/90235b

## Tints & shades

- Tints (toward white): #a8296b, #c5307d, #d1428c, #d75b9b, #de78ad, #e490bc, #eaa9cb, #f0c1da, #f7deeb, #fdf7fa
- Shades (toward black): #832053, #771d4b, #6b1a44, #5e173c, #521434, #42102a, #350d22, #290a1a, #1d0712, #10040a

## Harmonies

- Complementary: #239057
- Analogous: #8e2390, #902325
- Triadic: #5b9023, #235b90
- Split-complementary: #259023, #23908e
- Tetradic: #908e23, #239057, #232590

## Colors that go with #90235b

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #90235b's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com). — https://brandsweets.com/colors/crimson
- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #90235b on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Saffron (https://brandsweets.com/palettes/warm#saffron). — https://brandsweets.com/colors/teal
- **Taupe** #483c32 [pool] — Taupe is paired with #90235b in 9 real palettes, including Blush and Typewriter, as that palette's text colour. Seen in: Blush (https://brandsweets.com/palettes/light#blush), Typewriter (https://brandsweets.com/palettes/editorial#typewriter), Chipotle (https://brandsweets.com/colors/brands/chipotle-com), Cider (https://brandsweets.com/palettes/warm#cider). — https://brandsweets.com/colors/taupe
- **Forest Green** #228b22 [harmony, pool: split] — Forest Green is a split-complement of #90235b: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Bun (https://brandsweets.com/colors/brands/bun-sh). — https://brandsweets.com/colors/forestgreen
- **Champagne** #f7e7ce [pool] — 3 real palettes, including Bramble and Woodsmoke put Champagne beside #90235b, as the text colour against it. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Darkroom (https://brandsweets.com/palettes/muted#darkroom). — https://brandsweets.com/colors/champagne
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #90235b: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Copper** #b87333 [pool] — Designers have shipped Copper with #90235b: 3 real palettes, including Bramble and Chipotle's brand system, as the supporting colour. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Chipotle (https://brandsweets.com/colors/brands/chipotle-com), Bakery (https://brandsweets.com/palettes/warm#bakery). — https://brandsweets.com/colors/copper
- **Denim** #1560bd [pool] — Designers have shipped Denim with #90235b: 3 real palettes, including Hinge's brand system and Chase's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Chase (https://brandsweets.com/colors/brands/chase-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 8.15:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.58:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #cf3a87 (4.61:1); AA: background → #c2c2c2 (4.57:1); AAA: text → #dd73aa (7.11:1); AAA: background → #f0f0f0 (7.15:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/90235b-c49cac-62cb62-2d1f21-f1e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#90235b" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.