Color

#7f71da

#7f71da
hex#7f71da
rgbrgb(127, 113, 218)
hslhsl(248, 59%, 65%)
oklchoklch(0.61 0.155 287)
Closest name: mediumpurple (#9370db)Relative luminance 0.2138

Colors that go with #7f71da

Charcoal, Sea Green and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#ccda71

#7198da · #b471da

#da7f71 · #71da7f

Split-complementary

Open in tool →

#dab471 · #98da71

#da7198 · #ccda71 · #71dab4

Contrast

#7f71da as textRatioAAAA largeAAAFix
Aaon white
3.98:1failpassfail
  • AA: use #7465d7 as the text (4.58:1)
  • AAA: use #5340ce as the text (7.02:1)
  • AA: or shift the background to #171717 (4.5:1)
Aaon black
5.28:1passpassfail
  • AAA: use #998de2 as the text (7.26:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7f71da as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7f71da reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7f71da
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7f71da and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7f71da-a69cc4-dfac4e-271f2d-e9ecf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md