Color

#7d73de

#7d73de
hex#7d73de
rgbrgb(125, 115, 222)
hslhsl(246, 62%, 66%)
oklchoklch(0.615 0.157 285)
Closest name: mediumpurple (#9370db)Relative luminance 0.219

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#d3de73

#739ede · #b373de

#de7d73 · #73de7d

Split-complementary

Open in tool →

#deb373 · #9ede73

#de739e · #d3de73 · #73deb3

Contrast

#7d73de as textRatioAAAA largeAAAFix
Aaon white
3.9:1failpassfail
  • AA: use #7266db as the text (4.53:1)
  • AAA: use #4c3dd1 as the text (7.25:1)
  • AA: or shift the background to #171717 (4.59:1)
Aaon black
5.38:1passpassfail
  • AAA: use #948be4 as the text (7.07:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7d73de as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7d73de reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7d73de
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7d73de and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7d73de-a59cc4-dfa74e-271f2d-e9ecf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md