Color

#7c721d

#7c721d
hex#7c721d
rgbrgb(124, 114, 29)
hslhsl(54, 62%, 30%)
oklchoklch(0.545 0.103 102.4)
Closest name: Crocodile Style (#767437)Relative luminance 0.1641

Colors that go with #7c721d

Charcoal, Denim and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #7c721d

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#1d277c

#7c431d · #567c1d

#1d7c72 · #721d7c

Split-complementary

Open in tool →

#1d567c · #431d7c

#1d7c43 · #1d277c · #7c1d56

Contrast

#7c721d as textRatioAAAA largeAAAFix
Aaon white
4.9:1passpassfail
  • AAA: use #5f5816 as the text (7.26:1)
Aaon black
4.28:1failpassfail
  • AA: use #80761e as the text (4.53:1)
  • AAA: use #a59927 as the text (7.19:1)
  • AA: or shift the background to #f7f7f7 (4.58:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7c721d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7c721d reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7c721d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

›analyze #7c721d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7c721d-bebea2-4ea2df-292d1f-f1ede9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md