Color

#7974cd

#7974cd
hex#7974cd
rgbrgb(121, 116, 205)
hslhsl(243, 47%, 63%)
oklchoklch(0.603 0.133 284.2)
Closest name: Lavish Spending (#8469bc)Relative luminance 0.2096

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#c9cd74

#749ccd · #a574cd

#cd7974 · #74cd79

Split-complementary

Open in tool →

#cda574 · #9ccd74

#cd749c · #c9cd74 · #74cda5

Contrast

#7974cd as textRatioAAAA largeAAAFix
Aaon white
4.04:1failpassfail
  • AA: use #6e69c9 as the text (4.64:1)
  • AAA: use #4d47bd as the text (7.11:1)
  • AA: or shift the background to #141414 (4.56:1)
Aaon black
5.19:1passpassfail
  • AAA: use #928fd6 as the text (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7974cd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7974cd reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7974cd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7974cd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7974cd-a39cc4-dfa04e-261f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md