Color

#7973dd

#7973dd
hex#7973dd
rgbrgb(121, 115, 221)
hslhsl(243, 61%, 66%)
oklchoklch(0.611 0.156 283.3)
Closest name: Pan Purple (#657aef)Relative luminance 0.2155

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#d8dd73

#73a3dd · #ae73dd

#dd7973 · #73dd79

Split-complementary

Open in tool →

#ddae73 · #a3dd73

#dd73a3 · #d8dd73 · #73ddae

Contrast

#7973dd as textRatioAAAA largeAAAFix
Aaon white
3.96:1failpassfail
  • AA: use #6d67da as the text (4.56:1)
  • AAA: use #4942d1 as the text (7.04:1)
  • AA: or shift the background to #171717 (4.53:1)
Aaon black
5.31:1passpassfail
  • AAA: use #908ce3 as the text (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7973dd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7973dd reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7973dd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7973dd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7973dd-a39cc4-dfa04e-261f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md