Color

#7940bf

#7940bf
hex#7940bf
rgbrgb(121, 64, 191)
hslhsl(267, 50%, 50%)
oklchoklch(0.508 0.19 300.3)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.1149

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#86bf40

#4046bf · #b940bf

#bf7940 · #40bf79

Split-complementary

Open in tool →

#bfb940 · #46bf40

#bf4046 · #86bf40 · #40bfb9

Contrast

#7940bf as textRatioAAAA largeAAAFix
Aaon white
6.37:1passpassfail
  • AAA: use #6f3bb0 as the text (7.17:1)
Aaon black
3.3:1failpassfail
  • AA: use #8f5ec9 as the text (4.61:1)
  • AAA: use #a985d6 as the text (7.01:1)
  • AA: or shift the background to #d9d9d9 (4.51:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7940bf as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7940bf reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7940bf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7940bf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7940bf-b39cc4-dfda4e-2c1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md