Color
#7940ba
#7940bargb(121, 64, 186)hsl(268, 49%, 49%)oklch(0.504 0.184 301.5)Colors that go with #7940ba
Royal Blue, Sea Green and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Royal Blue #4169e1
analogousshippedRoyal Blue is #7940ba's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Sea Green #2e8b57
split-complementshippedSea Green is a split-complement of #7940ba: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #7940ba: softer than #000 and cool enough to feel like part of the same palette.
Crimson #dc143c
shippedCrimson is paired with #7940ba in 5 real palettes, including Gemstone and Wells Fargo's brand system, as the accent.
Midnight Blue #191970
shipped4 real palettes, including Kraken's brand system and Marvel's brand system put Midnight Blue beside #7940ba, as the lead colour.
Taupe #483c32
shippedTaupe is paired with #7940ba in 4 real palettes, including Superhuman's brand system and Datadog's brand system, as the lead colour.
Olive Green #808000
complementaryOlive Green sits directly opposite #7940ba on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Deep Sky Blue #00bfff
shippedDesigners have shipped Deep Sky Blue with #7940ba: 3 real palettes, including Kraken's brand system and Calm's brand system, as the accent.
Real palettes that use #7940ba
Tints & shades
Harmonies
Contrast
| #7940ba as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 6.45:1 | pass | pass | fail |
|
Aaon black | 3.26:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7940ba as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#7940ba reads as cool, modern. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #7940ba and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/7940ba-b39cc4-dfdc4e-2c1f2d-e9eaf1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md