Color

#44ba40

#44ba40
hex#44ba40
rgbrgb(68, 186, 64)
hslhsl(118, 49%, 49%)
oklchoklch(0.697 0.193 142.7)
Closest name: Exit Light (#55bb33)Relative luminance 0.3672

Colors that go with #44ba40

Charcoal, Royal Blue and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#b640ba

#81ba40 · #40ba79

#4044ba · #ba4044

Split-complementary

Open in tool →

#7940ba · #ba4081

#4081ba · #b640ba · #ba7940

Contrast

#44ba40 as textRatioAAAA largeAAAFix
Aaon white
2.52:1failfailfail
  • AA: use #30852e as the text (4.65:1)
  • AAA: use #246322 as the text (7.28:1)
  • AA: or shift the background to #383838 (4.66:1)
  • AAA: or shift the background to #171717 (7.12:1)
Aaon black
8.34:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #44ba40 as the background.

Brands using this color

Palettes built around it

mcpConnect your agent — build around #44ba40
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #44ba40 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/44ba40-a2bea4-944edf-1f2d25-edf1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md