Color

#787b74

#787b74
hex#787b74
rgbrgb(120, 123, 116)
hslhsl(86, 3%, 47%)
oklchoklch(0.578 0.011 125.8)
Closest name: Blue Blood (#6b7f81)Relative luminance 0.1942

Colors that go with #787b74

Charcoal, Champagne and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #787b74

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#77747b

#7b7b74 · #757b74

#74787b · #7b7478

Split-complementary

Open in tool →

#74757b · #7b747b

#747b7b · #77747b · #7b7475

Contrast

#787b74 as textRatioAAAA largeAAAFix
Aaon white
4.3:1failpassfail
  • AA: use #73766f as the text (4.62:1)
  • AAA: use #575954 as the text (7.09:1)
  • AA: or shift the background to #0d0d0d (4.52:1)
Aaon black
4.88:1passpassfail
  • AAA: use #949791 as the text (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #787b74 as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#787b74 reads as neutral, minimal. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #787b74
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #787b74 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/787b74-a2beb0-c859d4-1f2d2b-eaf1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md