Color
#78733b
#78733brgb(120, 115, 59)hsl(55, 34%, 35%)oklch(0.547 0.077 104.1)Colors that go with #78733b
Charcoal, Slate Blue and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #78733b: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Slate Blue #6a5acd
complementaryshippedSlate Blue sits directly opposite #78733b on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Champagne #f7e7ce
shippedChampagne is paired with #78733b in 6 real palettes, including Forest Floor and Woodsmoke, as the text colour against it — a combination designers have actually shipped, not a computed rotation.
Copper #b87333
shippedCopper is paired with #78733b in 5 real palettes, including Clay & Linen and Wellness, as the lead colour — a combination designers have actually shipped, not a computed rotation.
Crimson #dc143c
shippedCrimson is paired with #78733b in 5 real palettes, including Five Guys's brand system and Netflix's brand system, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Denim #1560bd
shippedDenim is paired with #78733b in 6 real palettes, including Intel's brand system and Jack Daniel's's brand system, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Peru #cd853f
shippedPeru is paired with #78733b in 5 real palettes, including Woodsmoke and Coffee Bar, as the lead colour — a combination designers have actually shipped, not a computed rotation.
Royal Blue #4169e1
shippedRoyal Blue is paired with #78733b in 4 real palettes, including Coinbase's brand system and GitHub's brand system, as the lead colour — a combination designers have actually shipped, not a computed rotation.
Real palettes that use #78733b
Tints & shades
Harmonies
Contrast
| #78733b as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 4.87:1 | pass | pass | fail |
|
Aaon black | 4.31:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #78733b as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#78733b reads as warm, muted, editorial. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #78733b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/78733b-bdbea2-4ea0df-282d1f-f1ede9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md