Color

#78685e

#78685e
hex#78685e
rgbrgb(120, 104, 94)
hslhsl(23, 12%, 42%)
oklchoklch(0.53 0.026 54)
Closest name: Bear Hug (#796359)Relative luminance 0.147

Colors that go with #78685e

Charcoal, Champagne and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #78685e

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#5e6e78

#785e61 · #78755e

#5e7868 · #685e78

Split-complementary

Open in tool →

#5e7875 · #5e6178

#61785e · #5e6e78 · #755e78

Contrast

#78685e as textRatioAAAA largeAAAFix
Aaon white
5.33:1passpassfail
  • AAA: use #61544c as the text (7.29:1)
Aaon black
3.94:1failpassfail
  • AA: use #837267 as the text (4.57:1)
  • AAA: use #a3948a as the text (7.16:1)
  • AA: or shift the background to #ededed (4.55:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #78685e as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#78685e reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #78685e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #78685e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/78685e-c4b09c-62cbc0-2d2b1f-f1e9ea?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md