Color

#968479

#968479
hex#968479
rgbrgb(150, 132, 121)
hslhsl(23, 12%, 53%)
oklchoklch(0.626 0.027 53.5)
Closest name: Antique (#8b846d)Relative luminance 0.2437

Colors that go with #968479

Charcoal, Blush Pink and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #968479

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#798b96

#96797c · #969279

#799684 · #847996

Split-complementary

Open in tool →

#799692 · #797c96

#7c9679 · #798b96 · #927996

Contrast

#968479 as textRatioAAAA largeAAAFix
Aaon white
3.58:1failpassfail
  • AA: use #837267 as the text (4.6:1)
  • AAA: use #61544c as the text (7.29:1)
  • AA: or shift the background to #212121 (4.5:1)
Aaon black
5.87:1passpassfail
  • AAA: use #a3948a as the text (7.16:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #968479 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#968479 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #968479
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #968479 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/968479-c4b09c-62cbc0-2d2b1f-f1e9ea?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md