Color

#78653f

#78653f
hex#78653f
rgbrgb(120, 101, 63)
hslhsl(40, 31%, 36%)
oklchoklch(0.516 0.059 83.9)
Closest name: Autumn Gold (#7d623c)Relative luminance 0.1366

Colors that go with #78653f

Charcoal, Royal Blue and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#3f5278

#78493f · #6f783f

#3f7865 · #653f78

Split-complementary

Open in tool →

#3f6f78 · #493f78

#3f7849 · #3f5278 · #783f6f

Contrast

#78653f as textRatioAAAA largeAAAFix
Aaon white
5.63:1passpassfail
  • AAA: use #645435 as the text (7.34:1)
Aaon black
3.73:1failpassfail
  • AA: use #897348 as the text (4.61:1)
  • AAA: use #ac9462 as the text (7.17:1)
  • AA: or shift the background to #e6e6e6 (4.51:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #78653f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#78653f reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #78653f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #78653f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/78653f-c4bb9c-62b8cb-2c2d1f-f1ebe9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md