Bakery
Open in tool →Crust browns and butter on a flour-white surface — soft, appetizing, and nothing artificial.
Color
#39301e
#39301e
hex
#39301ergb
rgb(57, 48, 30)hsl
hsl(40, 31%, 17%)oklch
oklch(0.314 0.032 84.1)Closest name: Cola (#3c2f23)Relative luminance 0.0308
Colors that go with #39301e
Dark Olive Green, Sienna and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Dark Olive Green #556b2f
analogousshippedDark Olive Green is #39301e's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Sienna #a0522d
analogousshippedSienna is #39301e's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Steel Blue #4682b4
complementaryshippedSteel Blue sits directly opposite #39301e on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Teal #008080
triadicshippedTeal completes a triad with #39301e — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Amber #ffbf00
shippedAmber is paired with #39301e in 6 real palettes, including Beach Hut and Wikipedia's brand system, as the supporting colour.
Blue #0000ff
shipped12 real palettes, including Dunkin''s brand system and Headspace's brand system put Blue beside #39301e, as the supporting colour.
Blush Pink #e8b4b8
shipped5 real palettes, including Blush and Garden Wedding put Blush Pink beside #39301e, as the supporting colour.
Cream #fffdd0
neutralCream is the surface #39301e wants: a warm off-white that shares its undertone, so #39301e reads softer on it than on pure white.
Real palettes that use #39301e
Tints & shades
Harmonies
Contrast
| #39301e as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 13:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.62:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #39301e as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Fonts for this mood
#39301e reads as warm, muted, dark. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #39301e
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #39301e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/39301e-c4bb9c-62b8cb-2c2d1f-f1ebe9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md