Named color

Cola

#3c2f23

hex#3c2f23

rgbrgb(60, 47, 35)

hslhsl(29, 26%, 19%)

oklchoklch(0.316 0.028 64.3)

Relative luminance 0.0312

Warm Muted Dark Editorial Elegant Luxury Bold

Open in palette tool Check contrast

Cola on this page is the real value, not a screenshot: exact hex, RGB, HSL and OKLCH, ten tints and ten shades, classic harmonies, and WCAG contrast with fixes — plus the curated palettes it appears in and any public brand that adopts it.

Tints & shades

Tints — toward white

574433 705842 8a6d51 a38162 b2967b bfa892 cebcab ddd1c5 ece5df fbfaf9

Shades — toward black

3a2e22 33281e 30261c 2a2119 271e17 201913 1d1711 16120d 130f0b 0d0a08

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

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3c2f23 24313d

#24313d

Analogous

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3c2f23 3d2424 3d3d24

#3d2424 · #3d3d24

Triadic

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3c2f23 243d30 30243d

#243d30 · #30243d

Split-complementary

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3c2f23 243d3d 24243d

#243d3d · #24243d

Tetradic

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3c2f23 243d24 24313d 3d243d

#243d24 · #24313d · #3d243d

Contrast

Cola as text	Ratio	AA	AA large	AAA	Fix
Aaon white	12.94:1	pass	pass	pass	Passes AAA — no fix needed.
Aaon black	1.62:1	fail	fail	fail	AA: use #8d6f53 as the text (4.53:1) AAA: use #ae9075 as the text (7.05:1) AA: or shift the background to #999999 (4.54:1) AAA: or shift the background to #bfbfbf (7.04:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with Cola as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

8c4a2f c19a6b c26a3a fbf3e6 3b2a1a

Bakery

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Crust browns and butter on a flour-white surface — soft, appetizing, and nothing artificial.

Warm Muted ElegantFood

e07a5f 81b29a f2cc8f fdf6ee 3d2b1f

Resort

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Terracotta, eucalyptus and sand — a sun-washed palette that feels like linen.

Light Warm PlayfulFashion

Fonts for this mood

Cola reads as warm, muted, dark. The font library is tagged with the same vocabulary:

Warm fonts →Editorial fonts →Elegant fonts →Luxury fonts →Bold fonts →

mcpConnect your agent — build around Cola

live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp

claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp

try this prompt

›analyze #3c2f23 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/3c2f23-c4b49c-62cbcb-2d2c1f-f1e9e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md