Color

#78618f

#78618f
hex#78618f
rgbrgb(120, 97, 143)
hslhsl(270, 19%, 47%)
oklchoklch(0.533 0.075 306.9)
Closest name: Muted Purple (#805b87)Relative luminance 0.1453

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#788f61

#61618f · #8f618f

#8f7861 · #618f78

Split-complementary

Open in tool →

#8f8f61 · #618f61

#8f6161 · #788f61 · #618f8f

Contrast

#78618f as textRatioAAAA largeAAAFix
Aaon white
5.38:1passpassfail
  • AAA: use #635176 as the text (7.07:1)
Aaon black
3.91:1failpassfail
  • AA: use #856d9c as the text (4.66:1)
  • AAA: use #a18fb3 as the text (7.1:1)
  • AA: or shift the background to #ebebeb (4.51:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #78618f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #78618f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #78618f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/78618f-b59cc4-c9cb62-2c1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md