Color

#78613f

#78613f
hex#78613f
rgbrgb(120, 97, 63)
hslhsl(36, 31%, 36%)
oklchoklch(0.507 0.057 76.6)
Closest name: Autumn Gold (#7d623c)Relative luminance 0.129

Colors that go with #78613f

Charcoal, Champagne and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#3f5678

#78453f · #73783f

#3f7861 · #613f78

Split-complementary

Open in tool →

#3f7378 · #453f78

#3f7845 · #3f5678 · #783f73

Contrast

#78613f as textRatioAAAA largeAAAFix
Aaon white
5.87:1passpassfail
  • AAA: use #685437 as the text (7.21:1)
Aaon black
3.58:1failpassfail
  • AA: use #8c724a as the text (4.62:1)
  • AAA: use #ae9165 as the text (7.04:1)
  • AA: or shift the background to #e3e3e3 (4.57:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #78613f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#78613f reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #78613f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #78613f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/78613f-c4b99c-62bfcb-2d2d1f-f1eae9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md