Color

#7844ab

#7844ab
hex#7844ab
rgbrgb(120, 68, 171)
hslhsl(270, 43%, 47%)
oklchoklch(0.498 0.161 304.5)
Closest name: Grapes of Italy (#714a8b)Relative luminance 0.1107

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#78ab44

#4444ab · #ab44ab

#ab7844 · #44ab78

Split-complementary

Open in tool →

#abab44 · #44ab44

#ab4444 · #78ab44 · #44abab

Contrast

#7844ab as textRatioAAAA largeAAAFix
Aaon white
6.53:1passpassfail
  • AAA: use #7040a0 as the text (7.17:1)
Aaon black
3.21:1failpassfail
  • AA: use #8f5fbf as the text (4.56:1)
  • AAA: use #ab87cf as the text (7.1:1)
  • AA: or shift the background to #d9d9d9 (4.63:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7844ab as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7844ab reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7844ab
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7844ab and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7844ab-b59cc4-c9cb62-2c1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md