Color

#7040a0

#7040a0
hex#7040a0
rgbrgb(112, 64, 160)
hslhsl(270, 43%, 44%)
oklchoklch(0.476 0.152 304.3)
Closest name: rebeccapurple (#663399)Relative luminance 0.0965

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#70a040

#4040a0 · #a040a0

#a07040 · #40a070

Split-complementary

Open in tool →

#a0a040 · #40a040

#a04040 · #70a040 · #40a0a0

Contrast

#7040a0 as textRatioAAAA largeAAAFix
Aaon white
7.17:1passpasspassPasses AAA — no fix needed.
Aaon black
2.93:1failfailfail
  • AA: use #8f5fbf as the text (4.56:1)
  • AAA: use #ab87cf as the text (7.1:1)
  • AA: or shift the background to #cfcfcf (4.6:1)
  • AAA: or shift the background to #ffffff (7.17:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7040a0 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7040a0 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7040a0
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7040a0 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7040a0-b59cc4-c9cb62-2c1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md