Color
#778740
#778740rgb(119, 135, 64)hsl(74, 36%, 39%)oklch(0.594 0.098 120)Colors that go with #778740
Charcoal, Royal Blue and Medium Purple lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #778740: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Royal Blue #4169e1
split-complementshippedRoyal Blue is a split-complement of #778740: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Medium Purple #9370db
complementaryshippedMedium Purple sits directly opposite #778740 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Blue #0000ff
shipped4 real palettes, including Rolex's brand system and Kia's brand system put Blue beside #778740, as the accent.
Burlywood #deb887
shippedBurlywood is paired with #778740 in 4 real palettes, including Kiln and Coffee Bar, as the accent.
Champagne #f7e7ce
shipped4 real palettes, including Forest Floor and Bramble put Champagne beside #778740, as that palette's text colour.
Copper #b87333
shippedDesigners have shipped Copper with #778740: 4 real palettes, including Wellness and Clean Beauty, as the supporting colour.
Crimson #dc143c
shippedCrimson is paired with #778740 in 4 real palettes, including Five Guys's brand system and Netflix's brand system, as the supporting colour.
Real palettes that use #778740
Tints & shades
Harmonies
Contrast
| #778740 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.94:1 | fail | pass | fail | |
Aaon black | 5.32:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #778740 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #778740 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/778740-b4bea2-4e72df-242d1f-f1efe9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md