Color

#744087

#744087
hex#744087
rgbrgb(116, 64, 135)
hslhsl(284, 36%, 39%)
oklchoklch(0.465 0.124 316.3)
Closest name: Grapes of Italy (#714a8b)Relative luminance 0.0913

Colors that go with #744087

Denim, Royal Blue and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#538740

#504087 · #874077

#877440 · #408774

Split-complementary

Open in tool →

#778740 · #408750

#875040 · #538740 · #407787

Contrast

#744087 as textRatioAAAA largeAAAFix
Aaon white
7.43:1passpasspassPasses AAA — no fix needed.
Aaon black
2.83:1failfailfail
  • AA: use #9b5cb2 as the text (4.57:1)
  • AAA: use #b586c6 as the text (7.19:1)
  • AA: or shift the background to #cccccc (4.63:1)
  • AAA: or shift the background to #fafafa (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #744087 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#744087 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #744087
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #744087 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/744087-bc9fc1-b1cb62-2d1f2b-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md