Color

#7774aa

#7774aa
hex#7774aa
rgbrgb(119, 116, 170)
hslhsl(243, 24%, 56%)
oklchoklch(0.583 0.082 286.1)
Closest name: Aster (#867ba9)Relative luminance 0.1932

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a7aa74

#748caa · #9174aa

#aa7774 · #74aa77

Split-complementary

Open in tool →

#aa9174 · #8caa74

#aa748c · #a7aa74 · #74aa91

Contrast

#7774aa as textRatioAAAA largeAAAFix
Aaon white
4.32:1failpassfail
  • AA: use #7371a8 as the text (4.51:1)
  • AAA: use #565388 as the text (7.03:1)
  • AA: or shift the background to #0d0d0d (4.5:1)
Aaon black
4.86:1passpassfail
  • AAA: use #9693bd as the text (7.21:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7774aa as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #7774aa
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7774aa and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7774aa-a39cc4-dfa04e-261f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md