Color

#aa7774

#aa7774
hex#aa7774
rgbrgb(170, 119, 116)
hslhsl(3, 24%, 56%)
oklchoklch(0.62 0.065 22.9)
Closest name: Amaretto (#ab6f60)Relative luminance 0.23

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#74a7aa

#aa748c · #aa9174

#74aa77 · #7774aa

Split-complementary

Open in tool →

#74aa91 · #748caa

#8caa74 · #74a7aa · #9174aa

Contrast

#aa7774 as textRatioAAAA largeAAAFix
Aaon white
3.75:1failpassfail
  • AA: use #a06764 as the text (4.55:1)
  • AAA: use #784c4a as the text (7.16:1)
  • AA: or shift the background to #1c1c1c (4.54:1)
Aaon black
5.6:1passpassfail
  • AAA: use #b78c8a as the text (7.13:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #aa7774 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#aa7774 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #aa7774
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #aa7774 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/aa7774-c4a39c-62cb9d-2d261f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md