Color

#7371a8

#7371a8
hex#7371a8
rgbrgb(115, 113, 168)
hslhsl(242, 24%, 55%)
oklchoklch(0.573 0.084 285.1)
Closest name: Flood (#6677bb)Relative luminance 0.1828

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a6a871

#718aa8 · #8e71a8

#a87371 · #71a873

Split-complementary

Open in tool →

#a88e71 · #8aa871

#a8718a · #a6a871 · #71a88e

Contrast

#7371a8 as textRatioAAAA largeAAAFix
Aaon white
4.51:1passpassfail
  • AAA: use #555388 as the text (7.05:1)
Aaon black
4.66:1passpassfail
  • AAA: use #9593bd as the text (7.19:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7371a8 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #7371a8
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7371a8 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7371a8-a29cc4-df9e4e-261f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md