Color

#7771cc

#7771cc
hex#7771cc
rgbrgb(119, 113, 204)
hslhsl(244, 47%, 62%)
oklchoklch(0.596 0.136 284.5)
Closest name: Lavish Spending (#8469bc)Relative luminance 0.2009

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#c6cc71

#7198cc · #a471cc

#cc7771 · #71cc77

Split-complementary

Open in tool →

#cca471 · #98cc71

#cc7198 · #c6cc71 · #71cca4

Contrast

#7771cc as textRatioAAAA largeAAAFix
Aaon white
4.18:1failpassfail
  • AA: use #6f69c9 as the text (4.63:1)
  • AAA: use #4f47bd as the text (7.07:1)
  • AA: or shift the background to #0f0f0f (4.58:1)
Aaon black
5.02:1passpassfail
  • AAA: use #938fd6 as the text (7.14:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7771cc as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7771cc reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7771cc
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7771cc and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7771cc-a39cc4-dfa24e-261f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md