Color

#7768ca

#7768ca
hex#7768ca
rgbrgb(119, 104, 202)
hslhsl(249, 48%, 60%)
oklchoklch(0.577 0.146 288)
Closest name: Lavish Spending (#8469bc)Relative luminance 0.1809

Colors that go with #7768ca

Charcoal, Sea Green and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bbca68

#688aca · #a868ca

#ca7768 · #68ca77

Split-complementary

Open in tool →

#caa868 · #8aca68

#ca688a · #bbca68 · #68caa8

Contrast

#7768ca as textRatioAAAA largeAAAFix
Aaon white
4.55:1passpassfail
  • AAA: use #5542bd as the text (7.24:1)
Aaon black
4.62:1passpassfail
  • AAA: use #998ed7 as the text (7.2:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7768ca as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7768ca reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7768ca
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7768ca and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7768ca-a79cc4-dfae4e-271f2d-e9ecf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md