Color
#77499c
#77499crgb(119, 73, 156)hsl(273, 36%, 45%)oklch(0.495 0.135 307.8)Colors that go with #77499c
Charcoal, Sea Green and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #77499c: softer than #000 and cool enough to feel like part of the same palette.
Sea Green #2e8b57
split-complementshippedSea Green is a split-complement of #77499c: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Crimson #dc143c
shippedCrimson is paired with #77499c in 7 real palettes, including Wells Fargo's brand system and Marvel's brand system, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #77499c: 4 real palettes, including Linkedin's brand system and Peacock, as the lead colour.
Midnight Blue #191970
shipped7 real palettes, including Marvel's brand system and Kraken's brand system put Midnight Blue beside #77499c, as the supporting colour.
Royal Blue #4169e1
shippedRoyal Blue is paired with #77499c in 4 real palettes, including Wayfair's brand system and Guinness's brand system, as the supporting colour.
Taupe #483c32
shippedTaupe is paired with #77499c in 4 real palettes, including Superhuman's brand system and Datadog's brand system, as the lead colour.
Dark Olive Green #556b2f
complementaryDark Olive Green sits directly opposite #77499c on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Real palettes that use #77499c
Tints & shades
Harmonies
Contrast
| #77499c as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 6.53:1 | pass | pass | fail |
|
Aaon black | 3.22:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #77499c as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#77499c reads as cool, modern. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #77499c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/77499c-b79cc4-c4cb62-2d1f2d-eae9f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md