Circuit
Open in tool →Violet plus cyan is the current AI-product signal — pair it with pure black type to keep it from going candy.
Color
#7743ef
#7743ef
hex
#7743efrgb
rgb(119, 67, 239)hsl
hsl(258, 84%, 60%)oklch
oklch(0.548 0.24 289.9)Closest name: Candy Grape Fizz (#7755ee)Relative luminance 0.1417
Colors that go with #7743ef
Royal Blue, Charcoal and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Royal Blue #4169e1
analogousshippedRoyal Blue is #7743ef's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #7743ef: softer than #000 and cool enough to feel like part of the same palette.
Crimson #dc143c
shippedCrimson is paired with #7743ef in 5 real palettes, including Gemstone and Toyota's brand system, as the accent.
Light Sky Blue #87cefa
shippedLight Sky Blue is paired with #7743ef in 4 real palettes, including Calm's brand system and Sentry's brand system, as the supporting colour.
Midnight Blue #191970
shipped5 real palettes, including Lavender Haze and Discord's brand system put Midnight Blue beside #7743ef, as that palette's text colour.
Taupe #483c32
shippedTaupe is paired with #7743ef in 5 real palettes, including Obsidian's brand system and Superhuman's brand system, as that palette's text colour.
Olive Green #808000
complementaryOlive Green sits directly opposite #7743ef on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Blue #0000ff
shipped3 real palettes, including Signal's brand system and Headspace's brand system put Blue beside #7743ef, as the supporting colour.
Real palettes that use #7743ef
Tints & shades
Harmonies
Contrast
| #7743ef as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 5.48:1 | pass | pass | fail |
|
Aaon black | 3.83:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7743ef as the background.
Brands using this color
Palettes built around it
Fonts for this mood
#7743ef reads as cool, vivid, technical. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #7743ef
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #7743ef and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/7743ef-ad9cc4-dfc44e-291f2d-e9ebf1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md