# #7743ef

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7743ef`
- RGB: rgb(119, 67, 239)
- HSL: hsl(258, 84%, 60%)
- OKLCH: oklch(0.548 0.24 289.9)
- Relative luminance: 0.1417
- Nearest named color: Candy Grape Fizz (#7755ee, Δ 3.288) — https://brandsweets.com/colors/candy-grape-fizz
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/7743ef

## Tints & shades

- Tints (toward white): #8456f0, #9269f2, #9c77f3, #aa8af5, #b79cf6, #c5aff8, #d3c2fa, #ddd0fb, #ebe3fd, #f8f6fe
- Shades (toward black): #6227ec, #5314e6, #4912ca, #4010b2, #360d96, #2c0b7a, #240963, #190646, #11042f, #070213

## Harmonies

- Complementary: #bbef43
- Analogous: #4366ef, #cc43ef
- Triadic: #ef7743, #43ef77
- Split-complementary: #efcc43, #66ef43
- Tetradic: #ef4366, #bbef43, #43efcc

## Colors that go with #7743ef

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #7743ef's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Yahoo (https://brandsweets.com/colors/brands/yahoo-com), Stripe (https://brandsweets.com/colors/brands/stripe), IBM (https://brandsweets.com/colors/brands/ibm-com), Nokia (https://brandsweets.com/colors/brands/nokia-com). — https://brandsweets.com/colors/royalblue
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #7743ef: softer than #000 and cool enough to feel like part of the same palette. Seen in: Docker (https://brandsweets.com/colors/brands/docker-com), Zoom (https://brandsweets.com/colors/brands/zoom-us), Campus (https://brandsweets.com/palettes/friendly#campus). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #7743ef in 5 real palettes, including Gemstone and Toyota's brand system, as the accent. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Toyota (https://brandsweets.com/colors/brands/toyota-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), Behance (https://brandsweets.com/colors/brands/behance-net). — https://brandsweets.com/colors/crimson
- **Light Sky Blue** #87cefa [pool] — Light Sky Blue is paired with #7743ef in 4 real palettes, including Calm's brand system and Sentry's brand system, as the supporting colour. Seen in: Calm (https://brandsweets.com/colors/brands/calm-com), Sentry (https://brandsweets.com/colors/brands/sentry-io), Telehealth (https://brandsweets.com/palettes/modern#telehealth), 1password (https://brandsweets.com/colors/brands/1password-com). — https://brandsweets.com/colors/lightskyblue
- **Midnight Blue** #191970 [pool] — 6 real palettes, including Lavender Haze and Discord's brand system put Midnight Blue beside #7743ef, as that palette's text colour. Seen in: Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Discord (https://brandsweets.com/colors/brands/discord), Kraken (https://brandsweets.com/colors/brands/kraken-com), Telehealth (https://brandsweets.com/palettes/modern#telehealth). — https://brandsweets.com/colors/midnightblue
- **Taupe** #483c32 [pool] — Taupe is paired with #7743ef in 5 real palettes, including Obsidian's brand system and Superhuman's brand system, as that palette's text colour. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Rotten Tomatoes (https://brandsweets.com/colors/brands/rottentomatoes-com), Zed (https://brandsweets.com/colors/brands/zed-dev). — https://brandsweets.com/colors/taupe
- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #7743ef on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive
- **Blue** #0000ff [pool] — 3 real palettes, including Signal's brand system and Headspace's brand system put Blue beside #7743ef, as the supporting colour. Seen in: Signal (https://brandsweets.com/colors/brands/signal-org), Headspace (https://brandsweets.com/colors/brands/headspace-com), Dropbox (https://brandsweets.com/colors/brands/dropbox-com). — https://brandsweets.com/colors/blue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.48:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #5f22ec (7.18:1)
- On black (#000000): 3.83:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #8456f0 (4.57:1); AA: background → #ebebeb (4.59:1); AAA: text → #a685f4 (7.28:1)

## Brands using this color

- **Fly.io** — primary #7c3aed (Δ 1.621) — https://brandsweets.com/colors/brands/fly-io
- **Fly.io** — secondary #7c3aed (Δ 1.621) — https://brandsweets.com/colors/brands/fly-io

## Curated palettes containing it

- **Circuit** (technical, vivid, bold) — #7c3aed, #0a0a0a, #06b6d4, #ffffff — Violet plus cyan is the current AI-product signal — pair it with pure black type to keep it from going candy. — tool: https://brandsweets.com/palettes/new/7c3aed-0a0a0a-06b6d4-ffffff — collection: https://brandsweets.com/palettes/technical

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7743ef-ad9cc4-dfc44e-291f2d-e9ebf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7743ef" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.