Color

#774140

#774140
hex#774140
rgbrgb(119, 65, 64)
hslhsl(1, 30%, 36%)
oklchoklch(0.441 0.075 21.7)
Closest name: Brisket (#6e4534)Relative luminance 0.0807

Colors that go with #774140

Teal, Champagne and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #774140

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#407677

#77405b · #775d40

#407741 · #414077

Split-complementary

Open in tool →

#40775d · #405b77

#5b7740 · #407677 · #5d4077

Contrast

#774140 as textRatioAAAA largeAAAFix
Aaon white
8.03:1passpasspassPasses AAA — no fix needed.
Aaon black
2.61:1failfailfail
  • AA: use #a96160 as the text (4.57:1)
  • AAA: use #bf8988 as the text (7.15:1)
  • AA: or shift the background to #c2c2c2 (4.51:1)
  • AAA: or shift the background to #f0f0f0 (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #774140 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#774140 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #774140
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #774140 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/774140-c4a19c-62cb9a-2d261f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md